Zynga Unleashed 2012: What's new from the social gaming giant

With falling share prices over the past few months, all eyes are on Zynga to use its annual "Unleashed" event to restore confidence in the social gaming giant. Last year's event introduced ten new Zynga games to the world. What will this year's event have in store? We're reporting live from its San Francisco headquarters.

'Ruby Blast' coming to phone and tablets 'later this year'

Ruby Blast, Zynga's Bejeweled-inspired arcade title, is coming to phones and tablets this year, the developer announced at its Zynga Unleashed 2012 press conference.

Ruby Blast was released last week on Facebook and Zynga.com, and tasks players with matching three or more gems alongside its heroine, Ruby. In its Zynga Unleashed 2012 press conference, Zynga included the title under the umbrella of its Zynga Arcade family, which also includes Slingo and Bubble Safari.

Zynga.com boats that Ruby Blast utilizes Fast Load technology, which Zynga explained during the press conference as offering...

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Zynga announces synchronous multiplayer, other new features for Zynga.com

Zynga revealed several new features for Zynga.com, including synchronous multiplayer, during its Zynga Unleashed 2012 press conference today.

The developer demoed the head-to-head multiplayer functionality with a game of Bubble Safari, which is available now and offers 90-second battles between four players.

Other features new to Zynga.com include zFriends, where players can "expand your social network" to become part of the more than 100 million people connected to the service since launch.

A platform-agnostic service called Social Stream that allows players to connect with friends to see...

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'FarmVille 2' is 'coming soon' from Zynga

At the close of Zynga's media briefing today, the company teased the forthcoming FarmVille 2, the sequel to its hugely popular online social farming game.

Zynga didn't reveal much about the FarmVille sequel at its Zynga Unleashed event today, only showing a short teaser trailer as the briefing concluded. FarmVille 2 appears to featuring much of the farming and livestock tending-to that made the original an obsession with Facebook gamers, only with improved visuals and animation.

FarmVille 2's Facebook page had little more to share, only reminding us that the sequel is coming soon.

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'ChefVille' joins Zynga's stable of 'Ville' games

ChefVille, a game that has players create and run their dream restaurant, is yet another Ville game coming from Zynga, the company said today.

In ChefVille, players will create their own restaurant and build their dream kitchen. The game will have players do everything from design the ideal kitchen to finding ingredients, to gathering friends and sharing recipes. Once the restaurant is up and running, players will have to earn reviews.

The game will feature an eclectic mix of cuisines, each unlocked by building specific cooking stations. So, for instance, if you want to have a restaurant...

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'The Ville' is the next 'Ville game from Zynga, hits Facebook tomorrow

Zynga announced the next game in its Ville line of games – FarmVille, CityVille, CastleVille – at its Zynga Unleashed event in San Francisco. Dubbed simply The Ville, the online social game bears a strong resemblance to EA's The Sims Social.

Mark Skaggs, Zynga's senior VP of product development, revealed details about The Ville today, saying that players can customize their avatars, build a home, engage in hang outs with other The Ville players, choose a career, throw parties and bake goods for their friends. Players can purchase digital furniture, clothing and accessories with coins,...

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Zynga's 'Matching With Friends' now available for iOS worldwide

The latest in social games maker Zynga's With Friends line of games, Matching With Friends, is now live on the iTunes App Store worldwide. The game, launched in select territories earlier this month, brings match-three gameplay to Words With Friends-style multiplayer.

Matching With Friends follows a simple color matching formula – combine three or more colored jellies to score – and adds Scrabble-style multiplier tiles and asynchronous multiplayer with your social circle. Players can purchase new jelly tile sets by spending coins, which can be acquired by completing games of Matching With...

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Konami, Rebellion, Majesco among slew of new Zynga partners

Zynga today announced an impressive and diverse line-up of partners working to create new games for the Zynga Platform.

New partners include 50 Cubes, Portalarium, Rebellion, Konami, Phosphor Game Studio and Atari.

The Zynga platform will allow developers to "create your own community around the game."

During the presentation, Zynga officials said that Phosphor would be bringing their action-fantasy Zelda-like game Horn to the platform. The platform will also be getting Rubber Tacos from Sava Transmedia, ClayJam from Fat Pebble and Twist Pilot from Crash Lab.

The news came during today's...

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Zynga creates its own standalone social gaming network, Zynga With Friends

Zynga With Friends will create a standalone social network through which players of Zynga's titles can get together, play and create their own communities without being bound to any particular platform.

Zynga With Friends, a new social "lobby," will be available as a portal through Facebook on the web and on iOS and Android mobile platforms.

Throughout the Zynga Unleashed 2012 press conference, Zynga representatives stressed a desire to create a consistent experience through Zynga With Friends.

"Imagine a familiar, consistent social lobby where players access our games. That's our vision...

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Zynga to 'unleash' upcoming games amidst falling share price

Social game giant Zynga is expected to announce its upcoming line-up of games tomorrow at an event called Zynga Unleashed.

The announcement is expected to restore confidence in the social game developer, which has experienced falling share prices over the past few months. At its worst, Zynga stocks plummeted in mid-June, prompting the NASDAQ to impose an 24-hour short sale ban on the the company's shares.

Speaking to Market Watch, industry analysts predict that the event will reveal new Zynga games and provide an update on the developer's business outside of Facebook, such as mobile games...

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