Sega shutting down offices throughout Europe and Australia

Sega shutting down offices throughout Europe and Australia to focus on key IP and new digital titles.

Sega is shutting down their offices in France, Germany, Spain, Australia and Benelux as part of its shift in focus toward its four key franchises, Sonic, Aliens, Total War, and Football Manager, as well as new and existing digital titles.

Koch Media will now aid Sega with distribution throughout Germany, Switzerland, Austria, France, and Spain, while Level03 Distribution and 5 Star Games will distribute in Benelux and Australia. Changes are effective July 1st, 2012.

"SEGA is entering a new and exciting phase that will position the company as a content led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise", commented Jurgen Post, COO of SEGA Europe. "The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future."

The closing of Sega Australia come the day of the release of its latest game London 2012 - The Official Video Game of the Olympic Games. Sega will continue to market and distribute the title which launched today in Australia and is scheduled to release tomorrow throughout Europe.

Earlier in March, Sega told Polygon that its plans to restructure the company could result in layoffs "within the publishing business across the Western organisation."

Sega officials added the refocus toward digital content and existing franchises would strengthen its digital business as it shifts away from boxed games.

More from Polygon

The horror of Five Nights at Freddy's

  • From Our Sponsor

    A new way to run farther, faster

  • Spacecom: a fast 4X built for multiplayer

  • Pillars of Eternity builds on role-playing classics

  • Tour the 1 KB hard drive built inside Minecraft

Latest Discussions

Log In Sign Up

Log In Sign Up

Please choose a new Polygon username and password

As part of the new Polygon launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Polygon going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Polygon username and password

As part of the new Polygon launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Polygon going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.



Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.