Early access and exclusive weapons for those who purchase in bulk.

Confirming yesterday's leaked trailer, Electronic Arts will be starting a new initiative called Battlefield 3 Premium. Similar to DLC Season Passes in other games, Battlefield 3 Premium will grant access to five Battlefield 3 DLC packs: the already-released Back to Karkand and the upcoming Close Quarters, Armored Kill, Aftermath and End Game. The pack will cost $50 and grant participants two weeks of early access to the DLC packs. In addition, unique camos, weapons and dog tags will be accessible to Battlefield 3 Premium users.