EA buys publishing rights for UFC off THQ
EA buys UFC published rights for an "undisclosed cash payment."
During this morning's E3 press conference Electronic Arts announced a multi-year multi-product deal with the UFC, the company taking over the franchise from publisher THQ.
THQ stated that EA obtained the publishing rights for an "undisclosed cash payment."
THQ CEO Brian Farrell said, "We have relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQ's more focused strategy moving forward meant that transferring the license to EA made sense to all parties.
"We would like to thank UFC for their great support and partnership and wish EA all the best moving forward," he added.
In This Storystream:
E3 2012: Sports
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Jun 11 2012, 2:37p Madden NFL 13 puts shouting at your TV to good use
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Jun 7 2012, 5:06p 'Wii Fit U' cleverly integrates GamePad into workouts, blasts quads
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Jun 7 2012, 2:44p Tony Hawk talks about reviving a dying genre
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Jun 5 2012, 7:05p 'Sonic & All-Stars Racing Transformed' brings some variety to the table
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Jun 5 2012, 3:54p 'Sonic & All-Stars Racing Transformed' adds NASCAR driver Danica Patrick to roster
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Jun 5 2012, 2:43p 'Forza Horizon' is a blend of arcade racing and simulation
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Jun 4 2012, 5:42p EA buys publishing rights for UFC off THQ
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Jun 4 2012, 5:16p Need for Speed: Most Wanted is open-world, encourages carnage
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Jun 4 2012, 1:38p 'LocoCycle' coming in 2013 from Twisted Pixel
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Jun 4 2012, 1:10p 'Madden 13' and 'FIFA 13' with Kinect allow you to call plays with voice control
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Jun 4 2012, 1:09p 'Forza Horizon' release date set for October 23, 2012
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Jun 1 2012, 4:00p E3 2012: The Sports
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