EA buys UFC published rights for an "undisclosed cash payment."
During this morning's E3 press conference Electronic Arts announced a multi-year multi-product deal with the UFC, the company taking over the franchise from publisher THQ.
THQ stated that EA obtained the publishing rights for an "undisclosed cash payment."
THQ CEO Brian Farrell said, "We have relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQ's more focused strategy moving forward meant that transferring the license to EA made sense to all parties.
"We would like to thank UFC for their great support and partnership and wish EA all the best moving forward," he added.