Big Fish Games' casual gaming service launches today

Big Fish Games launches its own streaming gaming service today.

Today Big Fish Games launched its casual cloud gaming service, Big Fish Unlimited, with an unveiling at the Casual Connect conference in Seattle.

Big Fish plans to bring 1,000 of its games to the service, which will stream to TV, PC, and mobile devices. Developers will not have to change the games' source codes to accommodate the service and each will reportedly start up in four seconds, according to Venture Beat.

For $7.99 a month, Big Fish Unlimited subscribers can access a premium catalog of ad-free games with full-screen support. A free version of the service grants players access to 20 ad-supported games at a time in rotation for view on a smaller screen.

"Customers are increasingly adopting connected devices, and they expect games to be instantly accessible and playable across those devices," said general manager of cloud gaming Will O'Brien in a statement on the company's website. "The game play mechanics of our catalog of casual titles are ideally suited to this new delivery technology; anyone with a typical broadband internet connection will be able to use this service."

Currently 100 games are available with the service's launch, with 200 more in testing for inclusion. Big Fish Unlimited will also stream to Roku boxes later this year.