EA spends nearly 3 million dollars on its Battlefield 3 Facebook campaign.
EA spent $2.75 million promoting Battlefield 3 through Facebook, it was confirmed during the social network's first public investor call since its IPO today.
The campaign led to a 440 percent return on investment for EA, according to Facebook's chief operating officer Sheryl K. Sandbird while highlighting the effectiveness of this form of targeted marketing.
"Independent analysis of more than 60 campaigns, 45 of which were completed in the first half of this year, show that 70 per cent of those campaigns delivered a return on ad spend of 3x or better. And 49 per cent of those campaigns delivered a return of 5x or better," she stated.
"Electronic Arts recently spent $2.75 million promoting Battlefield 3 on Facebook. They attributed $12.1 million of their sales to these ads, translating to a 4.4x return on their Facebook marketing spend."
Battlefield 3 was released in October 2011. EA planned to spend over $100 million on a marketing campaign for the title as part of its offensive approach to the Call of Duty series.
- We play Titanfall, TowerFall and Dark Souls 2 in this week's Polygon Live
- Dark Souls 2 - Overview video
- R.B.I. Baseball 14 wants to be the simple, fast-paced game you remember
- Dark Souls 2: tips for beginners and returning masochists
- Candy Crush creator estimates its IPO could value the company at $7 billion