Square Enix pulled the PC version of Final Fantasy VII from its online store today after the game accidentally went on sale earlier than planned.

Square Enix pulled the PC version of Final Fantasy VII from its online store today after the game accidentally went on sale earlier than planned.

The game became available on Square Enix's online store for $12.70, which led to a number of people buying it only to find that the automatic license activision (through the SecuROM DRM) did not work because the servers could not activate a game that isn't meant to be out yet.

Taking to the Square Enix forums, one user wrote:

"After installation, it asks you to enter your serial for it to connect and unlock the game for you. I entered my serial, it connected to the license server, and it tells me my activation failed and my serial was invalid. I did it manually with my serial and unlock code, and still nothing. I paid $12.70 for something that doesn't work. Perhaps you could flip the ‘on' switch, SE? Thanks."

Square Enix pulled the game from its store hours after the blunder.

We have reached out to Square Enix for comment and will update this story when more details emerge.