IndieGameStand, pay-what-you-want service, launching September 26th

IndieGameStand, a new online retailer for indie games, is opening its doors on September 26th with a sales strategy borrowed from other successful online stores.

IndieGameStand, a new online retailer for indie games, is opening its doors on September 26th with a sales strategy borrowed from other successful online stores.

The store, which was built by the staff of indie-focused site The Indie Game Magazine, will feature a different independent game every four days. Consumers can pay whatever they want via PayPal, Google Checkout, or Amazon Payments for a DRM-free copy, and ten percent of each sale goes to charity. Developers can bundle bonus content with their games for customers who pay more than the average price, and buyers who decide to throw in less than $1 will miss out on Steam or Desura keys that developers may offer.

Once that 96-hour window passes and a new game goes up, the previous game will only be available for the second four-day rotation — though at that point, buyers will have to bundle it with the currently highlighted title and the next game. After that, the initial game will no longer be available on IndieGameStand, although the site will continue to maintain pages for all the highlighted games with information on how to purchase them elsewhere.

In the run-up to launch, IndieGameStand is offering a free game, Brilliant Blue-G Games' Chester, to anyone who registers for an account on the site.

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