EA Maxis – the studio behind the Sims titles – is opening a new studio in Helsinki, Finland, to develop Sims titles for mobile, Games Industry International reports.
The studio will be headed up by former Playfish vice president of global studios, Jami Laes, and it is believed that the studio is currently recruiting talent to make the mobile games.
"Mobile is a strategic focus for the company and to Maxis as a label," said Maxis GM Lucy Bradshaw. "We feel that the talent base in Finland will be a strong complement to our existing mobile expertise based around the world.
"The Sims franchise continues to find strong audiences across all platforms and the team we are building in Helsinki will be tasked to maintain our tradition of being some of the most creative game developers on any platform."