Developing new business models is harder than developing for new consoles, says Ubisoft VP

Ubisoft's vice president of digital Chris Early believes that adjusting to new and changing business models is more difficult than developing for new platforms, reports GamesIndustry.

"It is a much more conscious effort to change the business model than it is to change platforms," Early said. "The business model is like that platform change, but on steroids. You have to start at the very beginning of the design cycle and design in the new business model. It's no longer just better graphics or better control features."

Early argues that whether a game is free-to-play or $60 at retail, the pressure is on to create quality content at all business model levels. The challenge of free-to-play games with additional content for purchase and pay-as-you-go episodic games is making them so that players want to continue paying – and playing.

Early places game value on an economic curve,with high price meaning low quality and low price meaning high quality. The free-to-play model can flexibly address this curve all at once.

"The people who are willing to spend $60 will still spend $60, in a free-to-play game that's interesting, properly constructed and designed," he added. "We've seen that in some games. We started going down this path by adding DLC, so people can buy DLC or a season pass. We've been going down this way for years by price protection and price drops, and the price waterfalling system to try to take advantage of this part of the curve."

Ubisoft published both Tom Clancy's Ghost Recon Online as free-to-play on PC and Ghost Recon: Future Soldier to consoles earlier this year. Spartacus Legends, the company's upcoming gladiator fighter based on the Starz TV show, will be the first third-party title to enter Microsoft's free-to-play library on Xbox Live.

More from Polygon

Dark Souls 2: Crown of the Old Iron King Overview

  • Spacecom: a fast 4X built for multiplayer

  • Pillars of Eternity builds on role-playing classics

  • Tour the 1 KB hard drive built inside Minecraft

  • Diablo 3 - Xbox One vs. PC comparison

Latest Discussions

Log In Sign Up

Log In Sign Up

Please choose a new Polygon username and password

As part of the new Polygon launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Polygon going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Polygon username and password

As part of the new Polygon launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Polygon going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.



Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.