Key to social games is diversity, says Facebook game partnership director

Facebook games are a growing and much more diverse set of games than they began as, director of game partnerships at Facebook Sean Ryan told VentureBeat.

According to Ryan, Facebook games have traded in their simplistic ways for gameplay that is much more in-depth.

"If you look back four years ago, the games that won Social Game of the Year were almost simple word-based games," said Ryan. "The vampires or the mobsters or the Big Brain games. "

"Now I look at FarmVille 2 or Jet Set Secret. They're pretty rich games. There are bigger storylines, better music, deeper gameplay. They're becoming full-fledged games in a way that I think is compelling. And they're a much more diverse set of games. I think that's the greater theme over the last four years," said Ryan.

With the games growing, monetization of Facebook games remains a prime concern for developers. While Ryan and many others have adopted subscription-based payments for games, Ryan agrees it isn't the only possible model.

"Virtual goods or some type of freemium model tend to be the most efficient way to drive users," said Ryan.

"The advantage of virtual goods, versus subscription, is that it tends to match how interested you are in the game and how much you're willing to either spend time or spend money. That's often a better match."

With no one set model for the social gaming scene, developers can only continue to experiment with new ideas.

"I think we'll continue to see people looking at different types of revenue models for different types of users and different types of games," said Ryan.

"That's what I keep going back to. It's not just one type of game or one type of revenue model."

More from Polygon

German and Russian armor clash in Combat Mission: Red Thunder

  • Tour the 1 KB hard drive built inside Minecraft

  • Enemy Starfighter: Homeworld from inside a fighter

  • Call of Duty: Advanced Warfare gameplay trailer

  • Diablo 3 - Xbox One vs. PC comparison

Latest Discussions

Log In Sign Up

Log In Sign Up

Please choose a new Polygon username and password

As part of the new Polygon launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Polygon going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Polygon username and password

As part of the new Polygon launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Polygon going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.



Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.