Sony Worldwide Studios president Shuhei Yoshida addressed the lack of third-party-published content on the struggling PlayStation Vita, telling Gamasutra in an interview that the company continues to lobby outside developers to create content for its young handheld.
Yoshida says that mobile and social games have drawn some publishers away from making Vita titles, citing limited development resources.
"One thing that was surprising and disappointing to us was the [lower] number of third parties to come out [in support] after launch," Yoshida told Gamasutra. "In retrospect, there are so many options for publishers now that we cannot take it for granted that our new platform would be supported by third parties, like [it would've been] many years ago."
Sony made a strong push for the Vita at Gamescom last month, revealing new games and a new Cross Buy promotion designed to increase the value perception of Vita ownership. Sony also promoted its PlayStation Mobile initiative.
"We are trying to bring more indie, small content applications to PS Vita through the PS Mobile program," Yoshida told Polygon at the time. "We are targeting those new small app developers to bring their games to PS Vita as well as the Playstation Certified Android devices.
"That should help increase the content available on PS Vita."
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