EA's Frank Gibeau on the digital future and refusing to green-light offline experiences

EA president Frank Gibeau speaks on the subject of EA's digital future.

Despite the industry's push into cloud gaming and digital-only titles, brick-and-mortar retailers are "extremely valuable" to EA, according to company president Frank Gibeau in an interview with Cloud Gaming Conference USA.

EA's focus on creating digital titles with the introduction of its Origin platform, as well as its push toward mobile and social titles, is described by Gibeau as part of the company's evolution to suit customer needs, and he believes traditional retailers are following in suit.

"Most of the traditional retailers have evolved their strong consumer relationships with websites that allow them to participate in digital games and services," he says.

Gibeau adds that he has not green-lit one game to be developed as a single-player experience; instead, EA will only develop titles that include online applications and digital services. The hybrid cloud model, he says, can also help to grow and cultivate EA's Play4Free titles, which allow users to play at no cost and make purchases in-game via microtransactions.

EA sees a future in interactive entertainment on television, he goes on to say, stating interactivity offers more value than linear entertainment.

"Recent history with phones suggests that anytime a CPU is added to a device, games are going to dominate the platform. Smart TVs represent another exponential leap in the audience size for games. If I was in the network television business, I would be very nervous about games on TV."

Gibeau is scheduled to speak today at the New York Games Conference in an interview with Magid Advisors president Mike Vorhaus at 10 a.m. ET.

More from Polygon

Enemy Starfighter: Homeworld from inside a fighter

  • Call of Duty: Advanced Warfare gameplay trailer

  • Diablo 3 - Xbox One vs. PC comparison

  • Hearthstone - Military Quarter gameplay video

  • Elite: Dangerous Overview video

Latest Discussions

Log In Sign Up

Log In Sign Up

Please choose a new Polygon username and password

As part of the new Polygon launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Polygon going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Polygon username and password

As part of the new Polygon launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Polygon going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.



Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.