So they are spending 20-30% over the original budget to produce some dlc which they will give away free, then try to sell at a later date, probably with some discounts all before if they know the game will be well received and produce good sales?
Doesn’t sound like a good business practise that. Certainly not the part of spending an additional 20-30% of the budget on an unproven product.
This dlc was budgeted for in the original budget, but they decided to separate it out to provide incentive to pre-order the game, before any reviews are out and they can release it later and charge people for it.
I know which I think is the case ;)
Its not just that though, its the use of dlc to boost pre-order value, for something that used to be included in the original game at purchase.