Super Hexagon and VVVVVV creator Terry Cavanagh's retro platformer Don't Look Back was rejected for inclusion on the iTunes App Store due to the developer calling microtransactions "nonsense" in his application, according to a tweet posted by Cavanagh earlier today.
Don't Look Back failed Apple's approval because Cavanagh included in the game's marketing text that "there are no in-app purchases or any of that nonsense." The developer noted that he used the same description for submission to Google Play without any issues.
Apple responded by saying it would be "appropriate to remove or revise this content," and that the game did not comply with the App Store Review Guidelines.
Cavanagh has since changed the text and resubmitted Don't Look Back to Apple.
"Just to be clear, I'm not in the least bit annoyed about this app store thing, it's totally fair," he tweeted. "I just think it's hilarious."