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Big Fish adds executive to focus on free-to-play games

Big Fish going free-to-play

Big Fish, a web portal with thousands of casual games, has hired former PlayFirst executive and LucasArts developer Chris Williams as vice president and general manager of free-to-play games.

"With the explosion of mobile and social games over the last 4 years, new gaming styles and player behaviors are starting to emerge. [Free-to-play] games are at the forefront of that growth and Big Fish is extremely well positioned to take advantage of this with its huge total global audience of more than 70 million casual gamers and its portfolio of more than 3,000 games," Williams wrote in a prepared statement. "I am excited to be working with such a content-rich company, and look forward to working with its network of more than 550 developers, as well as its in-house teams, to help create the most playable and fun [free-to-play] games in the market."

According to Big Fish's announcement of Williams' hiring, the company plans to launch "several new top-tier [free-to-play] games" in the next year.

Williams previously served as vice president of products and strategy at PlayFirst, a publisher of casual games known for its Diner Dash series, where he led the company's initial forays into iOS gaming. He started out in the industry at LucasArts working on Indiana Jones and Star Wars titles.

The Seattle-based Big Fish Games was founded in 2002, and is known for its hidden-object games. The company launches a new game every day on its website.