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Guild Wars 2: Shadow of the Mad King brings Halloween into Tyria today

Guild Wars 2's Halloween-themed Shadow of the Mad King update begins rolling out today, and a new rhyming trailer shows off the spooky content and its background in the game's lore.

Shadow of the Mad King concerns a tyrannical Krytan king who was assassinated 500 years ago by the people he oppressed. Legend has it that his spirit was banished to the Underworld, but it can return to the land of the living on Halloween. Even so, the king's spirit hasn't been seen for 250 years.

Developer ArenaNet will add the content to Guild Wars 2 in four acts scheduled for Oct. 22, Oct. 26, Oct. 28 and Oct. 31, respectively.