PlayStation Plus will be a "significant part" of Sony's marketing efforts over the course of the next six to 24 months, John Koller, vice president of PlayStation Home and handheld consoles, revealed to GamesIndustry.biz.
According to Koller, Sony saw a rise in interest in PlayStation Plus during E3, during which subscription numbers more than doubled, and now the company plans to push its program further through marketing.
"PlayStation Plus is fantastic," said Koller. "This is going to be a significant part of our marketing efforts over the next six, 12, 24 months. This is a big part of what we do. The amount of value that you get from PlayStation Plus is significant. Since E3, we've seen a significant rise in PlayStation Plus adoption and we'll be utilizing this."
Describing the service as "a nice weapon in our arsenal," Koller explained PlayStation Plus can offer additional value to late adopters of the PlayStation 3 console.
"This is a nice weapon in our arsenal that we'll be utilizing and it's just a great value for a consumer that's coming in," he said. "If you look at a consumer that's coming in in year 6 or year 7...you could call them a later adopter and giving them an instant game collection, which is what PlayStation Plus provides, has really proven to be successful. So this is going to be a very important part of what we do here over the next few months. You'll see it at holiday. You'll see it even beyond that with various integrations into our ecosystem."
Interested users can subscribe to PlayStation Plus for 3 months at $17.99 or an entire year at $49.99. Those who subscribe receive a number of digital titles, both beta access and early access to demos, 1GB of cloud storage, alongside hour-long trials of select games.