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Family Guy: Back to the Multiverse dev: 'If it didn't feel like 'Family Guy,' we would hate it'

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"We're very proud of the game we've put together — not just as its creators, but as gamers and fans of the show" Andy Owen, Activision

Family Guy: Back to the Multiverse's developers at Heavy Iron Studios and Activision have gone to great lengths to make the upcoming game faithful to the long-running TV series, according to Andy Owen, lead producer on the title at Activision.

"If it wasn't funny, or if Stewie shouted 'Blast!' and it was clear we'd just hired some actor to do a mediocre Stewie impression," said Owen on the PlayStation Blog, "fans would hate it. We would hate it."

The game is based on "Road to the Multiverse," the eighth-season premiere episode in which bosom buddies Brian and Stewie Griffin visit various parallel universes. After seeing the episode, said Owen, the developers' "imaginations just started running wild." They were able to get Family Guy writers Mike Desilets and Anthony Blasucci to pen the game's script, and to "[be] instrumental in helping us shape the game around the story."

As such, Back to the Multiverse is full of references to the show, including returning characters like Stewie's nemesis Bertram and in-jokes such the Wacky Waving Inflatable Arm-Flailing Tube Man. And most important of all, the series' cast members — including creator and voice actor Seth MacFarlane — lent their voices to the game.

"This is unmistakably Family Guy, from top to bottom," said Owen.

He also pointed out that the game offers local, drop-in/drop-out co-op play throughout, because "both comedy and games are more fun when other people are around."

Family Guy: Back to the Multiverse launches on Nov. 20 on PlayStation 3 and Xbox 360. For more, check out our preview from E3.