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Zynga to launch online gambling initiative in 2013

This is only the first of many gambling ventures

Zynga will launch a UK gambling initiative in partnership with Digital Entertainment as a first step into the online gambling world, reports Gamasutra. is an online gaming company that does business in poker, sports betting, casinos and bingo. Zynga's first partnered launch will be a slots simulator based on FarmVille. According to the company's chief financial officer David Wehner, this is only the first of many gambling ventures.

"We view this as a first step into real money gambling, and we believe that it's a good first step," Wehner said. "But it's only a first step toward what we think is a large opportunity for Zynga."

The announcement comes in the wake of massive layoffs, studio closures and cancellations on Oct. 23, after CEO Mark Pincus announced cost-reducing cuts affecting roughly five percent of Zynga's employees.

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