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Need for Speed Most Wanted 'Prop 130' ad suggests raising speed limit to 130 mph

When America Speeds, America Wins

Samit Sarkar (he/him) is Polygon’s deputy managing editor. He has more than 15 years of experience covering video games, movies, television, and technology.

Need for Speed Most Wanted publisher Electronic Arts began an election-themed advertising campaign supporting "Proposition 130" today — a fictional measure that would raise the national speed limit to 130 mph.

"What's the point of owning a supercar capable of insane speeds and thrilling acceleration," asked EA, "when the national speed limit restricts your speed to just 65 miles-per-hour [sic]?"

The company created a facetious infographic to outline the benefits that a speed limit of 130 mph would provide — an image that ran as an ad in today's New York Times, according to Kotaku. Such advantages, said EA, would include the following:

  • a 211 percent increase in workplace productivity, since 72 percent of habitually late employees will get to work on time;
  • the fact that journeys will be over too quickly for children to ask, "Are we there yet?";
  • and a savings of $29.1 billion for American drivers, who won't have to pay speeding tickets anymore

Of course, that last point could also be worded another way: as a loss of $29.1 billion in local and state income from speeding tickets.

Upon the passage of Prop 130, EA would begin a "campaign to keep America moving at high-density junctions" — by building ramps to leap over traffic from cross streets, of course. The company estimated that this plan will create 435,000 jobs. EA wouldn't stop there; its next idea is to introduce a minimum speed limit, "with level-headed drivers facing stiff penalties for blocking roads with their moderate driving and sensible cars."

Need for Speed Most Wanted, in which you can drive even faster than 130 mph, launches tomorrow on Xbox 360, PlayStation 3, PC, PlayStation Vita, iOS and Android. You can check out EA's full infographic below.


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