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Nintendo launches Wii U marketing campaign, 'How U Will Play Next'

Samit Sarkar (he/him) is Polygon’s deputy managing editor. He has more than 15 years of experience covering video games, movies, television, and technology.

With less than three weeks to go until the Wii U's North American launch, Nintendo launched its marketing campaign for the console today in a minute-long commercial.

The ad shows off people of all ages enjoying first- and third-party games, as well as apps such as Nintendo TVii.

Nintendo will launch the Wii U in North America on Nov. 18.

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