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Sonic & All-Stars Racing Transformed live action ad gets weird with Danica Patrick

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Human and professional driver Danica Patrick appears in Sega's new racer Sonic & All-Stars Racing Transformed, the focal point of the above live action commercial for the Sumo Digital-developed multiplatform game. Given Patrick's humanness, Sonic the Hedgehog and Super Monkey Ball's AiAi also appear in bizarre live action form.

Watch Sonic and Danica trade paint, thanks to dazzling special effects, and question why AiAi would set up a fruit and pie stand in the middle of a highway as you no doubt anticipate the imminent release of Sega's mascot-filled racing game.

Sonic & All-Stars Racing Transformed will be released for Wii U, PlayStation 3 and Xbox 360 on Nov. 18. A portable version of the game comes to PlayStation Vita and Nintendo 3DS on Dec. 11.