Nintendo UK names new general manager, Simon Kemp

Nintendo UK has a general manager again: The company announced the arrival of Simon Kemp today, reports MCV.

The position had been vacant since June, when 20-year Nintendo veteran David Yarnton left the company.

Kemp will head up Nintendo's operations in the United Kingdom and Ireland, working with Nintendo of Europe president Satoru Shibata, as the company prepares for the Nov. 30 launch of the Wii U in the region.

"I'm extremely excited to be joining Nintendo UK at such a pivotal moment," said Kemp in a prepared statement. He added, "Nintendo UK also has an extremely talented team in place already and I am very much looking forward to leading and working with each and every one of them."

Shibata said of Kemp, "We believe he can make a huge contribution to the launch period of Wii U as well as the continued growth of Nintendo 3DS and 3DS XL in the UK and Ireland."

Kemp is new to the video game industry, but has over two decades of experience in marketing and sales. He most recently worked at pharmaceutical corporation GlaxoSmithKline for a decade after spending more than 14 years at the consumer goods company Unilever.