DICE isn't a 'Battlefield factory,' is working on new IPs, says EA Games VP

Battlefield developer DICE is currently working on more than just its flagship franchise, according to EA Games vice president Patrick Soderlund in a recent interview with OXM.

Taking a chance on new IPs like Mirror's Edge when franchises like Battlefield are so successful is an important studio value, he says. Not all of the 300 employees at DICE's Stockholm-based studio are working on Battlefield-related things, an intentional move to prevent the developer from becoming "a Battlefield factory," according to Soderlund.

"The minute we start saying 'you're going to make a Battlefield game for the rest of your life', they're going to go some place else," he added. "So for them to make great Battlefield games there need to be other things for them to do as well. That's why we have people who move around quite a bit. And then obviously we have a boatload of people that just want to make Battlefield because they love it."

DICE is currently focused on producing the remaining downloadable content for last year's Battlefield 3 and beginning work on Battlefield 4, set to release by March 2014.