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Gameloft financials boast of 'massive success' on smartphone and tablet sales

Michael McWhertor is a journalist with more than 17 years of experience covering video games, technology, movies, TV, and entertainment.

Gameloft reported record third quarter sales of €55.4 million ($70.8 million) today, an increase of 37 percent year-over-year, crediting "massive success of Gameloft games on smartphones and tablets." Q3 revenue from smartphone and tablet devices represented 56 percent of the company's total sales.

The publisher attributes its strong growth on mobile platforms to the success of "freemium and paymium" models, which Gameloft instituted in March 2011. According to a news release from Gameloft, 60 percent of the company's smartphone revenue comes from in-app purchases and advertising.

During the quarter, Gameloft released a handful of new titles for iOS and Android, including Cosmic Colony, The Dark Knight Rises and Monster Life.

Gameloft now expects its yearly revenue to exceed €205 million ($262 million) — an increase of 25 percent year-over-year — with the release of upcoming titles Modern Combat 4: Zero Hour, My Little Pony and Heroes of Order & Chaos.

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