Electronic Arts is rebranding its free-to-play suite of games from Play4Free to Origin Free To Play and will redirect players of those free games to its Origin website later this week, the publisher has announced.
The Play4Free lineup, which includes Battlefield Heroes, Need for Speed World, Command & Conquer: Tiberium Alliances and others, are in the process of being integrated with Origin, which EA boasts will be "single destination for paid downloadable PC games and free-to-play games alike."
"What changes for our players? Other than a new destination URL, nothing about the games has changed," writes EA VP Sean Decker on the publisher's The Beat blog. Decker says that more games will be added to Origin Free To Play over time and that current Origin ID holders won't be required to create new accounts or change their passwords.
EA launched its Origin digital distribution in 2011, replacing the EA Store. As of Oct. 30, EA reported it had "over 30 million registered users" on Origin. Its Play4Free community beats that number with 45 million players, Decker writes.