DmC: Devil May Cry, Ninja Theory's upcoming reboot of Capcom's Devil May Cry series, features some social commentary on 21st-century Western society, and a new augmented-reality mobile app called The Eye of Dante looks to capitalize on that by tying into the game.
Interested parties can download the free app on iOS or Android devices, through which they'll be able to use the device's camera to see messages hidden in the real world — in the demo video above, a stop sign reads "obey." It's the kind of propaganda that's the bread and butter of the demons in Limbo, and The Order, the shadowy organization led by Dante's brother, Vergil, seeks to expose it.
Finding these messages racks up points that can be spent to unlock content within the game, such as red orbs that can be used to upgrade Dante's abilities and weapons, as well as ancillary items like wallpapers and ringtones. More details are available on The Order's website, which hands out missions to users of The Eye of Dante. Users can also edit existing photos to superimpose DmC characters upon them.
DmC: Devil May Cry is set for release on Jan. 15 on Xbox 360 and PlayStation 3, with a Windows PC version to follow at a later date.