En Masse Entertainment hires Halo and Nexon veterans, promotes from within for CEO

En Masse Entertainment, publishers of the massively multiplayer online role-playing game TERA, has promoted its former vice president to CEO and added Halo and Nexon veterans to the corporate management team, according to a press release from the company.

Chris Lee, En Masse's former vice president of publishing is now its CEO. Soo Min Park, a former vice president at free-to-play developer and publisher Nexon America, will serve as the company's new COO. Bryan Koski, the former group marketing manager at Microsoft for the Halo franchise, has taken the role of director of marketing. While at Microsoft, Koski also worked on the Fable and Forza franchises.

"The additions to our management team are all about building the foundation for a strong future in 2013 and beyond," said new CEO Chris Lee. "Publishing games in today's marketplace requires a group of leaders with diverse backgrounds in order to succeed. Now, En Masse is in an even better position to bring fun and innovative games to players."

Developer Bluehole Studio recently announced that TERA is going free-to-play in Korea and Japan, though it will remain subscription based in North America and Europe. In a blog post published shortly before Christmas, TERA's community manager mapped out the updates slated for the next few months.