A new TV commercial for Battlefield 4 focuses on players' experiences playing the game.
The stories all focus on the emergent gameplay developer EA DICE wants to encourage with its "Levolution" mechanic that changes the game's maps in reaction to players' actions: A tank chasing a player misses and fires a hole through a nearby wall, and a massive ship crashes into the island battlefield.
There's plenty of gameplay footage to illustrate the players' stories, naturally.
Battlefield 4 hits current-gen platforms on Oct. 29 with next-generation versions coming to Xbox One and PlayStation 4 at launch.