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Turn a bucket of pennies into Xbox Live currency with Coinstar

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Digital payment company Rixty is partnering with Microsoft to bring Xbox Live codes wholesale to a number of other currency platforms, including Coinstar and Great Lakes Scrip Center's gift card retailer, the companies announced today.

Rixty, a cash-based payment platform developed for use with online games and digital goods, is now an official Xbox Live Gift Cards and Gold Memberships code wholesaler. The company has partnered with a handful of services – including Coinstar and companies offering loyalty program rewards — to bring Xbox currency codes to consumers in a new way. Companies interested in joining the endeavor, which will allow them to dispense Xbox Live and Windows Phone Store codes and gift cards to their audiences, can team up with Rixty.

Rixty will offer Xbox Live gift cards in price points from $5 to $100, which can be redeemed on players' Xbox console or in the Windows Store on phone, PC or tablet. One example of Rixty's partnership is its use of Coinstar kiosks: players who use Coinstar kiosks to deposit coins for bills can select the gift card or e-certificate option and have their loose change converted into an Xbox Live currency voucher.

"Rixty is already an established alternative payment platform for online games, and we're proud to be selected as one of the few approved Xbox Live Gift Card and Gold Membership wholesalers," said Rixty CEO Ted Sorom in a press statement. "By expanding our channels to nontraditional resellers such as loyalty and incentive programs, we're giving these partners access to lucrative new products and consumers more convenient ways to obtain their favorite entertainment content."