British television presenter Jonathan Ross, an avid gamer and familiar face at video game BAFTAs, joins Microsoft Studios as an executive producer hired to work alongside various Xbox teams across the U.K., Eurogamer reports.
Ross, whose own production company Hotsauce developed the iOS title Catcha Catcha Aliens, will work part-time with Microsoft as a consultant. While his specific role in the company has yet to be announced, Microsoft's Phil Harrison stated the chat show host was hired to help "change our thinking."
"We wanted to bring in new talent that would challenge the way we build games and the way we think about what an audience is and what is entertainment," Harrison said.
"We want to broaden the concept of gaming to maybe blur the distinctions about what is a traditional game and what is a traditional television programme and what is a traditional linear media. These devices and boxes now allow us to do that in a really meaningful way."
Ross has so far worked alongside the recently opened Lift London studio, according to head of development Lee Schuneman.
"We thought we should try and find someone who can think about gaming, TV, technology and toys and bring all that together," Schuneman said.
"I've had the pleasure to work with him over the last few months and what I've really appreciated is this authenticity and passion and real understanding for what we are as gamers, and the cool films and toys we like.
"Our ambition is to create these new experiences that join TV and gaming together."
Ross is best known as the host of chat show The Jonathan Ross Show as well as presenter on Penn & Teller: Fool Us.