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GTA 5 shipments approaching 29 million units (update)

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Grand Theft Auto 5 publisher Take-Two Interactive has shipped almost 29 million copies of the open-world game since its worldwide debut Sept. 17, the company announced today in a fiscal report.

Calling GTA 5 an "unprecedented success," Take-Two CEO Strauss Zelnick said, "The title received stellar reviews, shattered entertainment industry records and has already sold-in nearly 29 million units to date. The extraordinary success of Grand Theft Auto 5 illustrates the positive momentum in our business and consumers' enduring appetite for the highest-quality interactive entertainment." (The phrase "sold-in" refers to copies that the publisher has sold to retailers, but that have not necessarily been sold through to consumers.)

Take-Two sold a significant proportion of those GTA 5 copies during the game's launch week — the company tallied more than $800 million in sales within the first 24 hours of GTA 5's release, and set a new record for entertainment with $1 billion in sales in its first three days. Those numbers pushed Take-Two's non-GAAP revenue for the second quarter of its 2014 fiscal year, which ended Sept. 30, to $1.27 billion.

Update: During an investor call this afternoon, Zelnick added that GTA 5's units shipped to date have eclipsed Grand Theft Auto 4's lifetime units shipped.