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Japanese commercial claims PS Vitas are transmogrified penguins

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A new commercial for the redesigned, multi-color PlayStation Vita imagines an aquatic origin for the handheld platform.

The commercial shows a group of penguins playing with their Vitas in various colors. Suddenly, the penguins are the Vitas.

We don't understand it either. The redesigned PS Vita hits Japan on Oct. 10, with no official launch date yet for the West.