Try as they might, Microsoft officials won't likely be able to dissuade people from referring to the Xbox One as the "Xbone," acknowledged company executive Phil Spencer in an interview with GameSpot.
The joking moniker, a portmanteau of "Xbox" and "One," arose on the internet in the immediate aftermath of Microsoft's announcement of the console this past May. Spencer told GameSpot he was initially annoyed at the name not because he thought it was a derisive shorthand for the Xbox One, but because he never thought of it in the first place.
"I'd been looking at the name for Xbox One for months, and I wasn't clever enough to merge them and come up with Xbone," said Spencer, corporate vice president of Microsoft Studios.
Last month, Microsoft obtained the Xbone.com domain name during the same week in which company spokesman Larry Hryb expressed his distaste for the name, saying, "I don't like it...it disrespects the teams that have put in thousands of hours (already) into the development of the product."
"I think it's going to stick," Spencer added. "I think we can say we don't like it as much as we want, but it's a clever use of the name. Probably not the most flattering name, but I think it's going to be there."
The Xbox One, or Xbone, will be available starting Nov. 22 in North America.