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Square Enix and Indiegogo partner for crowdfunding initiative

Square Enix and Indiegogo are partnering for a new crowdfunding endeavor that will help indie developers collect feedback directly from potential audiences before moving ahead with development, the companies announced today.

According to the website, the Square Enix Collective is a "curated platform" that will allow developers to share their game ideas and determine "whether those ideas should become reality or not." Developers will essentially pitch their project and after 28 days receive a final verdict on their idea. Successful ideas within the Collective will receive assistance from Square Enix, including marketing and development help. The website also notes that selected projects could receive funding directly through Indiegogo.

"This is your chance to shape games development and champion ideas that you'd like to become reality," reads the website. "The rise of crowdfunding platforms have pushed the concept of gamer choice to a new level, and Collective allows you to use your voice — but with the reassurance that before a project goes through to the funding stage, it'll be checked and helped by our team to confirm that the scope of the pitch is in line with the team's ability and ambition to create, as well as utilising our experience of game production to attach realistic budgeting plans."

Pitch submissions are free and must follow a set of terms and conditions. The Collective website also encourages "an open development process, and as much transparency and communication with the community around decision-making during the development phase as possible." Successfully funded games will continue to provide regular feedback, allowing those who voted on the original pitch to continue to be a part of the development process.

The website also teases the possibility of developers getting to work with Eidos' back catalogue of IP. More information on this will be shared at GDC Next, a Los Angeles event that runs Nov. 5 through Nov. 7.

In May, Square Enix senior executive managing director Yosuke Matsuda said the company was looking to Kickstarter and Steam Greenlight as positive examples of how to communicate with audiences and involve consumers in the development process.

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