A new commercial in Sony's #4ThePlayers series crosses Assassin's Creed 4: Black Flag with men's bespoke tailoring.
The commercial imagines "E. Kenway & Sons" as a high-class tailor's shop that specializes in garb for the pirate of wealth and taste.
The #4ThePlayers series of videos, meant to promote the PlayStation 4 in advance of its launch this week, cross-breeds iconic game franchises with mundane real-world businesses. An earlier video seen below advertises "Hadouken Cabs," a driver service with a distinct Street Fighter flair.
The PS4 launches in North America on Friday, Nov. 15.