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PS4 commercial imagines a tailor's shop run by assassin pirates

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A new commercial in Sony's #4ThePlayers series crosses Assassin's Creed 4: Black Flag with men's bespoke tailoring.

The commercial imagines "E. Kenway & Sons" as a high-class tailor's shop that specializes in garb for the pirate of wealth and taste.

The #4ThePlayers series of videos, meant to promote the PlayStation 4 in advance of its launch this week, cross-breeds iconic game franchises with mundane real-world businesses. An earlier video seen below advertises "Hadouken Cabs," a driver service with a distinct Street Fighter flair.

The PS4 launches in North America on Friday, Nov. 15.