clock menu more-arrow no yes mobile

Filed under:

PS4 commercial imagines a tailor's shop run by assassin pirates

A new commercial in Sony's #4ThePlayers series crosses Assassin's Creed 4: Black Flag with men's bespoke tailoring.

The commercial imagines "E. Kenway & Sons" as a high-class tailor's shop that specializes in garb for the pirate of wealth and taste.

The #4ThePlayers series of videos, meant to promote the PlayStation 4 in advance of its launch this week, cross-breeds iconic game franchises with mundane real-world businesses. An earlier video seen below advertises "Hadouken Cabs," a driver service with a distinct Street Fighter flair.

The PS4 launches in North America on Friday, Nov. 15.

Sign up for the newsletter Sign up for Patch Notes

A weekly roundup of the best things from Polygon