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Wii U Super Mario 3D World commercial aims for the family

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Nintendo's new commercial ropes in Super Mario 3D World to sell the idea of family time.

Featuring precocious kids demonstrating the benefits of the new Mario game's four-play co-op and touchscreen, the ad seeks to reconnect parents with their kids through the Nintendo brand. With a new Mario platform game and a recently reduced $299 price for Wii U, this is a big Holiday season for Nintendo, which is seeking to attract the casual user who remembers the good times with previous consoles, while Sony and Microsoft battle for early next-gen adopters.