This is it: The dawning of a new generation of PlayStation. The launch of the PlayStation 4 kicked off at midnight Friday morning with this singularly magnificent video.
The video gives viewers a taste of the games, the controller, the players behind the PS4 and it's definitely worth a watch.
If it whets your appetite for more, then take a long dive into all of our coverage, including our review of the PS4 console and its launch library.