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Lionel Messi stars in new FIFA 14 ad

EA Sports' new commercial for FIFA 14 on Xbox One focuses on Barcelona and Argentina soccer star Lionel Messi.

Messi, the game's main cover-star, is shown taking over the body and face of a humble game-player. EA has also released a full-sized interactive avatar of Messi online (try clicking on his eye) which includes information about the player and the game.

FIFA 14 is a launch title for Xbox One, which arrives on Friday next week, and comes with an Ultimate Team option including great players from the past 50 years.

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