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Lionel Messi stars in new FIFA 14 ad

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EA Sports' new commercial for FIFA 14 on Xbox One focuses on Barcelona and Argentina soccer star Lionel Messi.

Messi, the game's main cover-star, is shown taking over the body and face of a humble game-player. EA has also released a full-sized interactive avatar of Messi online (try clicking on his eye) which includes information about the player and the game.

FIFA 14 is a launch title for Xbox One, which arrives on Friday next week, and comes with an Ultimate Team option including great players from the past 50 years.