Sony is working to ensure potential customers won't be frustrated this holiday season by promising PlayStation 4 systems won't be short in supply, Sony Computer Entertainment CEO Andrew House told GameInformer
The company is moving away from the traditional two-SKU launch, focusing on a single unit to ensure buyers won't be met with a difficult decision at the register. According to House, American consumers are typically unhappy with multiple launch SKUs. As a result, the decision to have a single SKU has implications for supply.
"[This is] the first platform launch that I've ever been involved with where we've had such a good production ramp up and a good sense of supply," he said. "I think that we will be in good supply in the countries that we've launched in.
"We are ensuring that we have the broadest reach to ensure that people are satisfied, especially when they've been loyal to brand for so long. On the other hand, we're not engendering frustration by having a shortage of supply. I think through the holiday season that we'll be in good supply."
House added the company aims to sell five million units by the end of its fiscal year on March 31, 2014. PS4 systems are currently available in North America and will hit European shores on Nov. 29, followed by a release in Japan.