President of Sony Computer Entertainment America Jack Tretton passed on receiving a PlayStation 4 from his company so a prepared consumer could purchase it, according to the latest PlayStation Blogcast.
During the podcast, Tretton expressed that he would rather see a consumer prepared to purchase the console receive one than accepting one himself.
"It breaks my heart if somebody's got $400 in hand and they want a PS4 but we can't sell them one," he said around 45 minutes into the recording. In response to a "shut up and take my money" comment from a host, Tretton replied that he didn't have a PS4 himself yet because of this sentiment.
"Yeah, well, to that point, I don't have one yet because I'm like 'No, sell it,'" he said.
Tretton denied that Sony wants to see a shortage of the console and said that the company "manufactured every unit we could get our hands on." One million PS4s sold on the first day on the market, he said, noting that it takes "many months" to build up a supply that large.
More PS4s will be available prior to the end of the holiday season and another batch is expected to hit the market in 2014 throughout January and March, Tretton said.
The PS4 launched in North America on Nov. 15. As of earlier this month, the console has sold 2.1 million units worldwide.