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Mojang tallied 2012 revenue of nearly $240M, looking to expand Minecraft to new markets

Samit Sarkar (he/him) is Polygon’s deputy managing editor. He has more than 15 years of experience covering video games, movies, television, and technology.

Minecraft developer Mojang counted 2012 revenue of approximately 1.5 billion kronor ($237.7 million), and the company is looking to bring the game to new markets even as it remains surprised by its continued growth, reports IT24.

Mojang's total revenue represented an increase of nearly 177 percent over the figure for the preceding 15 months (October 2010 through December 2011) of 541 million kronor ($80 million). Licensing fees of 640 million kronor ($101.4 million) went to Minecraft creator Markus "Notch" Persson himself, and the company's pre-tax profit came out to 580 million kronor ($92 million).

"It's almost hard to grasp," said Mojang CEO Karl Manneh to IT24. He pointed out the two major contributors to the company's success in 2012 — the launch of Minecraft: Xbox 360 Edition on Xbox Live Arcade and the growth of Minecraft: Pocket Edition. "We had of course expected good numbers, but something like this you can never dream up." More than 5 million copies of Minecraft were sold on XBLA in 2012.

"There simply are no good ways to forecast how much money we are going to make," said Manneh.

Mojang wants to continue increasing Minecraft's earning potential by bringing the game to regions in which it isn't yet officially available. Countries like Brazil and Poland have numerous Minecraft players, but Mojang's payment system doesn't work in those places.

"Minecraft is a power of its own now — it's just rolling," Manneh said.

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