At a PAX East panel today, Cards Against Humanity designer Max Temkin launched and funded a Kickstarter campaign for his version of a card game called Werewolf.
During the presentation, which included Kickstarter employees, Temkin took the audience on a trip through what it's like to launch a Kickstarter project. He walked through the crowdfunding platform's back end, which includes setting categories, uploading product images and videos, creating descriptions and more.
Temkin submitted the project onstage, and Kickstarter's project specialist Luke Crane and head of community Cindy Au talked it over as if he weren't there. Approval usually takes 24-48 hours, but they approved the project onstage.
Within minutes, it exceeded its $230 goal.
"Werewolf is a simple game for a large group of people (seven or more)," wrote Werewolf creator Andrew Plotkin on the Kickstarter page. "It requires no equipment besides some bits of paper; you can play it just sitting in a circle. I'd call it a party game, except that it's a game of accusations, lying, bluffing, second-guessing, assassination and mob hysteria."
After the project launched, they took questions form the floor, which was filled with former, current and potential Kickstarter project runners.
"Everyone's gotten help from people who've been there before," Temkin said.
He encouraged people who want to use Kickstarter to reach out to those who've been there before.