Zynga is "excited" about role-playing games and plans to release multiple games in the genre this year, Zynga founder Mark Pincus said during an earnings call today.
Pincus hinted at the social developer's plans in response to a question about the developer's take on RPGs and the genre's success in Asian markets.
"I think that we're excited about the RPG genres within mid-core, and you'll see some games coming out within that from us this year," Pincus said.
Although he expects the RPG market to grow in the U.S., he said that Zynga is still figuring out how to deliver the mechanics to the mass market.
"Our approach is definitely learning from the success that we see with these mechanics in Asia," Pincus said. The challenge is to "find what formula really can catch on with a much more casual audience in the West," he said.
Zynga's chief operations officer David Ko explained that the company focuses on "quality, social and accessibility" when creating franchises and genres that need to be discovered across mobile networks.
"If you put together the network plus our franchises, we really do believe that that's what differentiates us from everybody else," Ko said.