The majority of mobile gamers prefer the free-to-play model and those who dislike it are a "vocal minority," Electronic Arts head of mobile and social Nick Earl said in an interview with GamesIndustry.
"The market has spoken very loudly that that's the model they like," Earl told GamesIndustry. "Even though there's some vocal minority that don't like it, ultimately the numbers would show that they and others all support the freemium model better."
Earl went on to mention Real Racing 3 launch as a free-to-play title, which featured microtransactions that were considered controversial. He believes that the who were "initially" "annoyed" at the freemium model were more attuned with the "all-you-can-eat model."
"That's the kind of people they are. But at the end of the day, they're going to pay to eat, if that's their choice. And they're happy doing it," he said.
When GamesIndustry brought up EAs stock performance of the past four years, Earl put it down to the company adapting to a changing industry and "less about the quality games." He said that the company has rebuilt its infrastructure and realigned to be a fully digital company, and he guaranteed that it will pay off over the next four years.
Earl spoke with Polygon in November of last year about EA's plan to focus on freemium and microtransactions for mobile games.