Global Gaming Initiative's upcoming title, Sidekick Cycle, is a mobile game that will help international charity World Bicycle Relief to supply African children with bicycles.
Sidekick Cycle will cost $0.99, and every 387 copies of the downhill biking game sold ensures a child will receive a bike to help them get to school. GGI's CEO and founder Elizabeth Sarquis told GamesBeat that selling "a few hundred thousand games" is achievable, and exceeding 1 million downloads would ensure more than 3,000 bikes will be donated.
Sarquis went on to say that it costs World Bicycle Relief $134 to donate a bike. Founded in 2005, the charity designs, manufactures and delivers rugged bikes to African communities, and has provided 127,892 bicycles to date.
The Global Gaming Initiative was founded to "connect people with causes" through gaming to help developing nations to achieve mobility and grow. GGI's Sidekick Cycle is expected to launch on iOS devices in early June, with an Android release a few weeks after.