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Xbox 360 adds dedicated Twitch app for Gold members in the US

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Livestreaming platform Twitch is launching a dedicated app on the Xbox 360 that will allow players to view streaming content directly through the console, the company announced today.

The app is available to download through the Xbox Live Marketplace for U.S. Xbox Live Gold members. The app grants access to the top 300 live channels on the Twitch platform, and allows users to browse by channel or game as well as look through a dedicated category for featured content.

According to a statement from Twitch, the service has grown to more than 34 million unique viewers each month since its initial launch at E3 2011.

"Our app for Xbox 360 brings Twitch video to the television and into the living room of millions of Xbox Live members for the first time," said Twitch CEO Emmett Shear. "The app will let every Xbox Live gamer find and watch streams of their favorite games from their couch. Given the huge number Xbox owners and how many of them love gaming spectatorship, it's a natural fit to bring the Twitch experience to the 360."

Twitch will stream an exclusive broadcast featuring Microsoft's Larry Hryb immediately following the next Xbox unveiling on May 21. The stream will kick off at 3 p.m. ET and will be available to view on both Twitch's website and through the Xbox 360 app.

Earlier this month Twitch announced audio equipment manufacturer Turtle Beach would become the platform's official audio partner. The company previously announced partnerships with Activision and Ubisoft to bring in-game streaming to Call of Duty: Black Ops 2 as well as TrackMania 2: Canyon and ShootMania Storm through Twitch's service.