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London's V&A museum is promoting games as a creative activity by announcing the hiring of its first Game Designer in Residence, BAFTA-winning game developer Sophia George.
Over her six month-long post, the 22-year-old will work to develop a game that will be shown at the art and design museum and released next summer.
George previously won the "Ones to Watch Award" at last year's BAFTA following the founding of indie studio Swallowtail Games and release of iOS puzzle title Tick Tock Toys after completing a Masters degree in Games Development at Abertay University.