The console is available separately through Amazon and Best Buy or as a bundle through GameStop. Bundles include NBA Live 14 for $459.98, a choice of Killzone: Shadow Fall, Drive Club and Knack for $519.97, or the EA Sports bundle for $579.96.
Sony announced today during its E3 press conference that the console would sell for $399 in the US, £349 in the U.K. and €399 in Europe. The console is expected to launch this holiday and will include a new touch-sensitive DualShock 4 controller.
You can find all of our coverage on Sony's E3 press conference in our StoryStream.
Update: It is now available for pre-order at Walmart.com.